Application Research on Flat Design Concept in Packaging Design (1)


Packaging design not only needs to be able to protect t […]

Packaging design not only needs to be able to protect the product and publicity information, but also should be able to meet consumers' appreciation needs. The application of flat design concepts to packaging design conforms to the current public's aesthetic needs and the development trend of art design. Through the analysis of the flat design concept and the development needs of packaging design, the article deeply discusses the application strategy of the flat design concept in the packaging design from the three aspects of graphic design, color consideration and font use, in order to further promote the flat design concept in Flexible use in packaging design.
With the development of the times, the public's aesthetic demand for art has become increasingly heterogeneous. The Industrial Revolution brought about tremendous changes in production and lifestyle, and promoted changes in the aesthetic taste of the public. In the steel forest full of tall buildings, the busy life makes people have no time to taste more detailed and complicated decorative art. The beauty of simple but not simple flat design has gradually become the popular art form of expression.
1. Overview of flat design concept
Flattening has a long history. It first sprouted in the modern enterprise management mechanism, and its main characteristics are the reduction of upper-level administrative management and the compact and capable organizational structure. The passage of time and technological changes have urged the flat concept to enter the field of design. The development of flat concepts in the field of design can be traced back to minimalism after World War II. Minimalism advocates the presentation of the object itself, and strives to abandon excessive design and complicated decoration, in an attempt to eliminate the subjective consciousness of the designer. The simple geometric figures and simple colors and patterns that it advocates have become the elemental foundation of flat design. Also providing support for the flat concept to enter the field of design is Swiss International Flatism, which advocates simple and easily recognizable design concepts that still guide the development of flat design. At the same time, it creatively integrates the digital grid structure into the design layout, uses rational scientific concepts to highlight the functionality of the design works, makes the design results more orderly, and meets the actual needs of the current mobile terminal screen display. The undecorated fonts proposed by Swiss International Planism provide a wealth of inspiration for flat font design and are the most commonly used font form in flat design.
With the support of more mature artistic trends and theories, the flat theory has firmly established itself in the field of art, and has formed a complete set of theory and practice system. However, the real prosperity of flat design is its application in digital design. As early as 2008, Google took the lead in defining flat design, thereby establishing that flat design eliminates redundant decorative effects, especially design elements such as texture, gradient, and 3D, thereby highlighting the main design purpose of information itself. In 2010, Microsoft boldly adopted a flat design concept in the computer operating systems launched successively, making it gradually penetrate into the lives of every household. Until the release of Apple's IOS7 system in 2013, it completely pushed the trend of flat design to its peak, and more and more people began to understand and pursue the concept of flat design. Flat design has gradually emerged from digital design and appeared in design works in more fields.