Identify the target group Although there are some guide […]
Identify the target group
Although there are some guidelines for the customization of cosmetic bottles to follow. Have you ever walked into a luxury cosmetics store, have you noticed that the appearance of the bottle that attracts your attention and the target group of the product are basically similar. This is because before customizing cosmetic packaging bottles, the brand will first understand the target group of the product, and then customize the bottle according to the preferences of the target group.
Consider the needs of the age group
Not all series of product bottles of the same brand are similar. Because, cosmetic series for young women may not appeal to middle-aged people. The design elements of the same series of women's cosmetic packaging materials and men's colognes will also be different.
Add design elements
After determining the target group, you can begin to explore the basic elements of bottle customization. Although there is no one-size-fits-all way to design your cosmetic packaging bottle. In the luxury market, a low-key bottle appearance is usually more attractive than a gorgeous appearance. Using a single main color in the cosmetic packaging bottle can provide a color focal point for the entire packaging bottle.
In addition to the color focus, many high-end cosmetics brands also like to add bronzing, embossing and other processes in the brand logo to highlight brand information. The small-area adding hot stamping and embossing process keeps the overall low-key of the bottle, but also creates a sense of luxury.
When customizing bottles for your luxury cosmetics brand, use current trends as design inspiration. But the premise is that you need to determine your target market and get design inspiration from the target group. Their needs will determine how you should design cosmetic packaging bottles for your brand.