Just as the performance focus and performance angle are […]
Just as the performance focus and performance angle are like the goal and the breakthrough, the performance technique can be a tactical problem. The focus and perspective of performance is mainly to address what is being expressed. This is only half of the problem solved. Good performance techniques and expressions are the vitality of design.
No matter how it behaves, it is a certain characteristic of expressing content and expressing content. In a broad sense: Everything must have its own particularity, and everything must be related to something else. Thus, to represent a thing and to represent an object, there are two basic methods: one is to directly represent certain features of the object, the other is to indirectly rely on certain features of the object, and the other is indirectly The other things in the customs show things. The former is called direct performance, the latter is called indirect performance or by performance.
Direct performance means that the performance focus is on the content itself. Including the appearance of its appearance or use, usage and so on. The most common method is to use photographic pictures or open windows to express.
In addition to objective direct performance, there are some direct expression techniques that use ancillary methods.
Set off: This is one of the auxiliary methods, which can make the main body more fully expressed. The image of the setting can be figurative or abstract, and don't take care of it.
Contrast: This is a form of transformation that can be called a contrast, that is, from the opposite side, the main body is more strongly expressed in the contrast contrast. The contrast can be figurative or abstract. In direct performance, the main features can be more prominent by changing the image of the subject. Induction and exaggeration are the more common methods.
Induction: Inductive is to simplify and seek for clarity, and exaggeration is to highlight changes. The commonality of both is to make some changes to the main image. Exaggeration not only has some choices, but also emphasizes that although the main image is unreasonable, it is sympathetic. This kind of technique has many vivid examples in folk paper-cutting, clay toys, shadow play and foreign cartoon art. This kind of expression is full of romantic interest. The exaggeration of the packaging screen is generally focused on the cute, vivid and interesting features, and should not be in the form of ugly.
Exaggeration: Inductive is to simplify and seek for clarity, and exaggeration is to highlight changes. The commonality between the two is to make some changes to the image of the subject. Exaggeration not only has some choices, but also emphasizes that although the main image is unreasonable, it is reasonable. This kind of technique has many vivid examples in folk paper-cutting, clay toys, shadow-shaping and foreign cartoon art. This kind of expression is full of romantic interest. The exaggeration of the packaging screen should generally pay attention to the characteristics of cute, vivid and interesting, and should not adopt the form of ugly.
Close-up: This is a big deal, with a partial representation of the overall processing techniques, so that the characteristics of the subject are more concentrated. Pay attention to the locality in the design.