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No Decorative Art in Modern Commodity Packaging Design (2)

Update:29-10-2020
Summary:

3 The role of no decorative arts in packaging design 3. […]

3 The role of no decorative arts in packaging design
3.1 Strong visual language impact
In daily life, similar products in shopping malls are placed on the shelves. In addition to the most basic transmission of their essential attributes through packaging (that is, product functions, ingredients, specifications, prices, production dates, etc.), packaging design can reflect the personality of the product , The more it can attract the attention of consumers and trigger consumers’ desire to buy. For consumers, packaging is a silent and most authentic salesman, as opposed to products that spit wildly and describe the products vividly. For employees, consumers believe more in their own feelings and vision.
3.2 Unique cultural aesthetic value
The commodity market is a market full of fierce competition. As the most powerful means of commodity sales, commodity packaging must adapt to the needs of the market and meet the various needs of the public. The development of economic globalization and cultural diversity has made people’s needs in the spiritual field more and more exuberant, and has derived new types of values ​​and aesthetics, coupled with the improvement of consumers’ own literacy and cultural taste, and the broadening of their horizons. Values ​​and aesthetics are constantly changing and improving, and the requirements and choices of products have become more critical, which has brought new challenges to packaging designers.
3.3 Promote the development of design and technology
With the increasingly prominent resource and energy issues, the non-decorative art design of commodity packaging requires designers to select materials reasonably according to the function of the packaging and the nature of the product in the selection of packaging materials. Under the premise of realizing the packaging function, try their best Using natural resources that can be directly used as raw materials, new materials that are easier to reuse or naturally degrade, this kind of product packaging is not only beneficial to human health, shortens the distance between the product and the consumer, but also saves energy and reduces Pollution narrows the distance between man and nature and avoids harm to the human body and the ecological environment.
Conclusion
Art-free design style has become the development trend of today’s packaging industry. Based on the development of science and technology, it maximizes the plasticity of material elements and modeling elements in design, and abandons people’s pure decorative temptation to "shape". ; Get rid of the cumbersome and redundant cumbersome, disorderly and noisy vulgarity, on the one hand, explore the material beauty of the material itself, on the other hand, explore the contrast of the shape in each three-dimensional packaging composition, assimilate with the structure, and focus on the packaging shape and detail The functional requirements meet the requirements of environmental protection, energy saving, and simple design in today's society. It not only improves people's life style, but also meets people's needs for double enjoyment of art and spirit with the most streamlined design, and guides a new kind of Fashion culture.

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