Non-Decorative Art in Modern Commodity Packaging Design (1)


1 Overview of Decorative Arts Decorative art is one of […]

1 Overview of Decorative Arts
Decorative art is one of the oldest art forms, and has always been inseparable from human life since the birth of mankind. As a kind of plastic art, decorative art generally refers to the craftsmanship of decorating and processing household goods and the crafts of processing furnishings for appreciation, such as decorative painting, dyeing and weaving crafts, ceramic crafts, furniture crafts, plant root carvings, ivory carvings , Jade carvings, etc.; the second refers to the patterns that decorate buildings, utensils, clothing, etc.; the third refers to the different degrees of attributes that do not appear as independent art forms, but are dependent on a certain main art. The main body of decoration is beautified in line with its utilitarian requirements.
2 No Art Deco
2.1 Origin of No Decorative Art
"No Decorative Art" design emerged in the 1960s, originated in the construction industry, and was derived from the design genre that emphasizes functional beauty and mechanical beauty. It overemphasizes a rational, concise, and functional design style, and defies purely structural works that lack individuality and humanity, and have no formal beauty.
2.2 Overview of No Decorative Art
The so-called "non-decorative" art has no precise definition and no systematic theory in the current design world. "No decoration" does not mean that there is no decoration. Mr. Zhang Daoyi said in the introduction to the selected readings of the classics on design art, "The term'decoration' includes at least three different concepts:'decorative patterns','decorative techniques', and'decorativeness.' Techniques and decoration are no longer needed, so how to embody "modeling in accordance with the laws of beauty" and what is the basis for design? Doesn't it mean that it is a design without design? The concept of "pure decorationism" has been introduced. Commodity packaging decoration should include decorative patterns, decorative craftsmanship and modeling structure.