So, where should we talk about the relationship between […]
So, where should we talk about the relationship between color and packaging? Mainly through the outer packaging color can reveal or reflect the inner packaging items. It makes people basically perceive or associate what the inner packaging is at a glance. I have mentioned this issue many times in past articles, but if we can walk into the store and take a look at the goods, a lot of goods fail to reflect this care relationship. This makes it impossible for consumers to think about what is packaged from the inside and out. Of course, it cannot play a positive role in promoting the sales of products. The color of normal external packaging should be grasped to such an extent to different degrees;
(1) From the industry forward, the normal colors of food packaging and its main colors goose yellow and pink are used to express this feeling of warmth and closeness. Of course, among them, tea uses a lot of green, beverages, a lot of green and blue, wine, pastry, a lot of red, a lot of children's food rose, a lot of daily use of cosmetics The main colors are mostly rose, pink white, light green, light blue, and dark brown to highlight the warmth and elegance. Most of the clothing and footwear are dark green, dark blue, brown or gray to highlight the calmness. Emphasize the beauty of elegance.
In terms of performance characteristics, in terms of food alone, cakes and desserts are mostly gold, *, and light * to give people an impression of aroma; tea, beer and other drinks are mostly red or green, which symbolizes the richness and aroma of tea; Tomato juice and apple juice are mostly red, indicating the natural attributes of the item. Although some packages do not use colors with similar product attributes as mentioned above in the main color, if you look closely at the design of the package, if it is designed by your own home, then in the picture of its outer packaging There must be a symbolic color block, a color point, a color line, or a concentrated content highlighted in that color. This should be a triumph of everyone. There are many examples of this in some clothing packaging, some makeup packaging, and even some wine packaging.