Packaging box design pay attention to the contrast relationship between color and color


Besides, the contrast relationship between color and co […]

Besides, the contrast relationship between color and color. This is the easiest to perform but very difficult to grasp in many product packaging. In the design comes from the master, the wound effect of the packaging is Yangchun Baixue, otherwise, it is the Chiba people. Such a saying is often popular in Chinese calligraphy and painting. What is actually said is a contrasting relationship. Shown in packaging design, this contrast relationship is very obvious and very common. The so-called comparisons are generally in the following aspects: the contrast of the shades of color, the contrast of the lightness of the color, the point-to-face ratio of the color, the simplicity of the color, and the elegance of the color
Contrast, contrast of color use, etc.
(1) Contrast of color. This appears most frequently in the colors of current packaging designs and the most widely used range. It is very common in many graphic designs (referring to posters, hanging pictures or situation decoration). The so-called contrast of shades should mean that two shades of light and shade appear on a screen at the same time in the design color, and produce a more harmonious perspective effect. It is usually used as a large area of ​​light-colored flooring, and a dark composition on it, such as a light * bottoming, using brown color for composition, or using light yellow or white pattern lines in brown color blocks; Use light green for the bottom; dark green for the composition; pink for the bottom; big red for the composition; light gray for the bottom; soapy black composition and so on. These are the contrasts in the use of color. In this form, in packaging design, we can use it on some cosmetic packaging or some western wine packaging, especially in Western Europe. China's Changyu wine and Shuanghui style sausages and Xijie's meat packaging are mostly expressed in this form. This form of packaging is also common in Japan and South Korea and Taiwan. The visual effects it shows are bright, simple, gentle and elegant.