Packaging design performance angle

This is the deepening after determining the form of expression, that is, there must be a specific breakthrough after finding the main target. If the trademark or brand is the focus of performance, is it the expression of the image, or the meaning of the performance of the brand? If the product itself is the performance focus, is it to express the external image of the product, or to express some inherent property of the product? Is it a common component or a functional utility? Things have different perspectives of understanding, and they are more focused on one aspect of performance, which will benefit the clarity of performance.

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