Today, the packaging of modern cosmetics has formed the […]
Today, the packaging of modern cosmetics has formed the following four characteristics in the selection of packaging materials and containers, structural design and decoration design:
1. The application range of plastic materials and composite materials in cosmetics packaging is increasing, and the design of packaging containers, especially plastic bottles, tends to be diversified. On the contrary, the use of glass bottles is restricted, and only perfumes and other high-end cosmetics or cosmetics that easily lose fragrance are still packaged in glass bottles.
2. The specifications of cosmetic packaging bottles are diversified. In order to meet different needs, the capacity of packaging containers is diversified to facilitate consumers' choices.
3. Serialization of cosmetic packaging design. Usually the trademark pattern and text font are unified, and different varieties are indicated by different tones, water patterns or different modeling structures.
Fourth, cosmetic packaging containers are becoming more and more adapted to the needs of individualized development. Manufacturers also often focus on gender, age, region, race, etc., and package cosmetics in different ways according to the aesthetic appeal of different people.