Cosmetic glass bottles occupies a considerable part in […]
Cosmetic glass bottles occupies a considerable part in the value of cosmetics, and discussing cosmetic glass bottles has always been a compulsory course for many manufacturers. So, how to choose cosmetic glass bottles?
First, the appearance, design and workmanship of cosmetic glass bottles. We all know that high-end cosmetics have strict external packaging design requirements. Therefore, style design and workmanship are two important criteria in the selection of high-end cosmetic glass bottles. Secondly, the scale of cosmetic glass bottle manufacturers, and the scale of cosmetic glass bottle manufacturers determine the production quality level and the delivery status in the later period. Finally, the price of high-end cosmetic glass bottles is related to the packaging cost of later cosmetics.
1. The main functions of cosmetic glass bottles
General cosmetics are mostly liquid, cream or paste, and do not have a distinctive appearance. Only through exquisite and unique glass bottle design can it show its own characteristics. Therefore, cosmetics generally rely on glass bottles to sell well. From the perspective of consumers, it is first necessary to attract consumers' attention, and then trigger consumers' desire to buy. That is, only when the cosmetic glass bottle attracts people's attention can a series of subsequent behaviors occur. According to research on human eye movements, humans respond to color the fastest. The power of the glass bottle may depend on how to reconcile the color contrast, making it lively and eye-catching in the store, and soft and not dazzling after buying it home. When consumers are attracted by advertisements to stop and linger in front of cosmetic display racks. If the glass bottle makes it purchase, then the glass bottle design is a failure.
Fashionable, eye-catching, energetic and interesting outer glass bottle design and new adoption are one of the means for cosmetics manufacturers to win. Take the well-known Procter & Gamble as an example, the bottle material of the newly launched "Ji Shuang" bath brand has changed the texture of the previous hard plastic, and chose a more humane soft plastic. In this way, invisibly, it has increased The affinity of its products. It can be said that the successful launch of "Ji Shuang" is not unrelated to the choice of glass bottle materials.
2. Improve grade
In people's daily life, cosmetics are becoming an indispensable product. While cosmetics beautify their lives, they also form a consumer market that contains huge business opportunities and cannot be ignored. Various skin care concepts are emerging in endlessly, and all kinds of glass bottles are dazzling. Many products sell not only effects, but also fashion and culture. The fashion and culture of cosmetics are usually what we call taste. How to reflect the taste of cosmetics, in addition to product advertising and product counter display, glass bottles are an important link. Appropriate glass bottles can not only directly stimulate the senses of consumers, but also reflect the taste of the product to the fullest. Therefore, the "coat" of my glass bottle as a product must not only have the function of holding and protecting the product, but also must have the function of attracting purchase and guiding consumption.
Take the crystal series products produced by Dalian Eco Beauty Cosmetics Co., Ltd. as an example, because of its unique paste manufacturing process-the first case of using a fully automatic computer paste making machine to make various essences with different functions into spherical particles and silk. Various shapes such as flower-like flowers, placed in a slightly transparent gel, are not only crystal clear in appearance, fashionable and beautiful, but also because they completely seal the essence and use the conductive effect of active metal ions to make it more than ordinary paste-like Skin care products can more quickly and effectively restore the natural vitality of the skin and eliminate skin problems. Taking into account the aesthetics of the paste, the designer tended to choose the organic glass material with good transparency, strong plasticity, and the same feel as glass, and the quality and glossiness of the plexiglass material. The gold and silver bottle caps give crystal series cosmetics luxurious and fashionable connotation. Since the product was put on the market, it has been favored by young and middle-aged female friends and consumers.
3. Increase value
The psychological value of cosmetics is very important. For the same 4g lipstick, the price of Shiseido, CD, Lancome, Givenchy, etc. is as high as hundreds of yuan, while the price of domestic brand lipsticks is generally only tens of yuan or even lower. This covers the psychological value of factors such as the appearance of the product itself, glass bottle decoration, trademarks, and corporate image.