Stunning Cosmetic Packaging: Unlimited Creativity and Evolution in the Market


Every time they buy cosmetics, the salesperson often re […]

Every time they buy cosmetics, the salesperson often recommends more refined packaging, and the packaging of these products also allows consumers to increase their trust in the product. Therefore, for the cosmetics industry, good packaging will also bring good sales share! The most intuitive manifestation of the quality of the packaging is often whether the printed label is clear; whether the packaging bottle is delicate; whether the design is chic ...
In the field of cosmetics packaging, with the improvement of technological level, the development of packaging has gradually revealed the characteristics of individualization and innovation, the introduction and application of new technologies and processes, the development and replacement of new environmentally friendly materials, and safe and convenient packaging will be more affected. Market welcome. Taking the cosmetics and washing products industry as an example, although people still have the impression of economical "friendship cream" and "baique antelope" in the minds of these people, these old brands that have been well-known in the 1980s and have hundreds of millions of customers, Today, it can only maintain its meagre sales with a declining consumer base.
In recent years, with the rapid development of the national economy, the packaging levels of various industries have improved to varying degrees, which is mainly reflected in food, dairy beverages, daily chemicals, medicine and other industries. The sales volume of China's cosmetics industry has increased at an average annual rate of 25% in the past 10 years, and has become the world's eighth largest and Asia's second largest cosmetics market. The derived cosmetics packaging market has also become a treasure trove for businesses to chase first. From mass market to high-end shopping malls, from glass bottles to plastic bottles, perfume and cosmetics marketers are increasingly focusing on packaging innovation and innovation. With intense competition for end-consumer attention, many packaging suppliers consider product design to be more important than ever.
的 The leading direction of China's cosmetics packaging materials, in general, "cosmetics" actually includes skin care products, beauty salon products and perfumes. According to the relevant personnel of China Fragrance, Fragrance and Cosmetics Industry Association, various eye creams, night creams, SOD honey and sunscreens can be classified as skin care products, such as shampoo, conditioner, hair dye, lipstick, eyebrow pencil, nails Cosmetics such as oil can be classified as beauty and hairdressing products, and perfumes can always be their own. As a fashion consumer product, cosmetics need high-quality packaging materials to increase their value. At present, almost all kinds of materials are used in cosmetic packaging, while glass, plastic, and metal are currently the main cosmetic packaging container materials, and cartons are often used as outer packaging for cosmetics.
Ordinary cosmetics and washing products packaging containers are mostly made of high-density polyethylene. In order to meet the packaging requirements of different products, the materials used in plastic bottles have also become increasingly rich.
As transparent containers allow consumers to clearly see the contents, consumers have increasingly demanded transparent containers. Transparent polypropylene is the main material to meet this requirement. The development of pp transparent packaging bottles has been domestic in recent years. A hot spot outside plastic packaging. Highly transparent polypropylene container with good transparency and gloss, strong appreciation, and quite popular. For example, this container is used in Ikalu's herbal series. Through the transparent bottle wall and shampoo, you can see the image of the green grass clump on the back wall, which is pleasing to the eye.
The application of in-mold labeling technology has improved the quality of packaging. In-mold labeling technology has been used abroad for quite some time. Its in-mold label production and in-mold labeling machine production have been very mature. In-mold labels It is a form of full-heart label packaging that is different from traditional label packaging. Traditional label packaging forms mainly include heat shrinkable label packaging, self-adhesive label packaging, and direct screen printing label packaging. Compared with traditional label packaging, in-mold labeling has the advantages of 1, anti-counterfeiting, and 2. improving product grade , The label color is more vivid and the touch is smooth. 3. Simplify the production process and greatly improve the production efficiency. 4. The in-mold labeling product has strong practicability, low loss, will not be warped and damaged, and has water and oil resistance. , Acid and alkali resistance, friction resistance, because the label can be recycled at the same time, simplifying the regeneration process, taking into account environmental protection. At present, more and more domestic manufacturers of cosmetics and cleaning products use in-mold labeling plastic bottles to package their products.