Application Research on Flat Design Concept in Packaging Design (2)

2. Development needs of packaging design
Packaging design refers to the design of product packaging based on product characteristics and design themes under the guidance of basic aesthetic principles, including specific categories such as packaging design, structural design, and decoration design. Packaging design is a highly comprehensive cross-discipline. Design works not only need to protect products and publicity information, but also should be able to conform to the aesthetic psychology of the audience.
After the Renaissance, various artistic styles and trends of thought flourished like a hundred flowers blooming, and the aesthetic needs of the public continued to increase. The busy pace of life and the overwhelming information explosion in all corners have pushed the public to favor simpler and more refined design forms, returning design to the information itself. The rise of the flat design concept is not unrelated to this change in aesthetic tendency. Good packaging design can not only protect products in the circulation process, but also quickly deliver product information to audiences, promote communication and exchanges between products and audiences, and use design as an entry point to promote product sales. Therefore, the style of packaging design should be demand-oriented based on the public's aesthetic taste and conform to the public's visual requirements for design. Due to this flat graphic design feature, it first became popular in digital design. The orderly typesetting method and the use of vector graphics greatly cater to the smart terminal screens that were difficult to present concrete and three-dimensional graphics due to technical limitations. In the process of combining the flat concept with digital design, flat design has begun to show more specific characteristics, that is, the removal of 3D stereo effects, and the removal of excessive shadows and textures. This form of graphic design makes the flat design look clearer and easier to understand, and greatly reduces the audience's cognitive barriers to the design works.
Therefore, the application of flat design concepts to packaging design should also appropriately follow these characteristics of flattening. On the basis of respecting its basic design principles, appropriate adjustments can be made according to the characteristics and themes of packaging design. On the one hand, there are no technical limitations of smart terminal screens in packaging design, and the presentation of design elements such as 3D and shadows is more complete; on the other hand, with the development of art, flat design is also constantly innovating, and smart terminals The breakthrough of screen technology has also promoted the appearance of oblique shadows and simple 3D effects in flat design. These new changes and new trends can be boldly introduced into packaging design. Incorporating flat design concepts into packaging design, on the one hand, it can actively adapt to the current design trend, and on the basis of meeting the needs of the audience, it will greatly play the role of packaging in promoting sales, so that the audience can be in a dazzling array of commodities and a highly competitive market It can quickly receive the basic information, audience positioning and product grade of the product from the packaging, so as to quickly determine the purchase intention.

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